Web design and development: A website shouldn't just look good. It should do something.
Pillar Operating Systems designs and builds all types of websites and web apps, from business websites, landing pages and sales funnels to online stores, booking sites, CRMs, client portals and sign-in registers. Built to bring in work, connected to the rest of your business, and looked after once it's live.
Websites are built first. You only pay if you love it.
See the range
Websites, funnels, stores and web apps
A selection of example designs. Pick a type to narrow it down, or click a design to see it full size.
What a website is for
What should a website actually do for your business?
A website has one job. It helps your business grow. It's where people check you out after they hear your name, and for most industries, Google is where new customers start looking. That's why every business needs a website and a strong Google presence. A good website shows up on Google and in AI search, looks like the business you really are and explains what you do in plain words. It makes it easy to call, enquire, book, buy or pay. The best websites also feed into your other systems, so no enquiry slips through.
Six things your website should do
Get found
Most websites: Built to look nice, with SEO left for later.
Ours: Ready for Google and your Google Business Profile on launch day, with clear answers AI search tools can quote.
Look the part
Most websites: A template that looks like every other business in town.
Ours: A design that is yours, with photos of your real work.
Explain clearly
Most websites: Vague pages that leave customers guessing.
Ours: Clear services, service areas and next steps, written for your customers.
Win the enquiry
Most websites: A contact page and a hope.
Ours: Click-to-call, smart enquiry forms and chat on every page.
Take the next step
Most websites: Everything has to happen over the phone.
Ours: Online quotes, bookings, purchases and payments, whenever customers are ready.
Follow up
Most websites: Enquiries land in an inbox and wait.
Ours: Every enquiry goes into your CRM and gets an instant reply.
Everything we build
What can we build for your business?
If it runs in a browser, we can build it. That might be a simple website, a landing page for your ads, an online store or a web app that runs your whole business. Each one can start small and grow with you.
Web design and development
Your website looks outdated, or like everyone else's.
Website design Australia-wide, done properly. Your site is quick on phones and shows customers why they should choose you.
- Quick fix
Website refresh
Your current site made faster, clearer and better at bringing in enquiries, without starting again.
- Faster on phones
- Clearer services and calls to action
- Google basics fixed
- Smart workflow
New custom website
A complete site designed for your business, with every service and location page you need.
- Designed for your brand
- Service and location pages for Google
- Photos of your real work
- Full system
A website that runs part of the business
A site that takes enquiries, quotes, bookings and payments, and feeds them straight into your systems.
- Quotes, bookings and payments built in
- Connected to your CRM and follow-up
- Grows with new pages and tools
Landing pages, sales funnels and VSL pages
Your ads send people to a page that doesn't sell.
A landing page or sales funnel has one job, which is to turn a visitor into a lead or a sale. We build the pages, the offer and the follow-up, including video sales letter (VSL) pages.
- Quick fix
Landing page
One focused page for one offer, built to convert.
- One offer, one call to action
- Matches your ad
- Tracking so you know what works
- Smart workflow
Sales funnel
A step-by-step path that leads people to a booked call or a sale.
- Opt-in, offer and thank-you pages
- Email and SMS follow-up built in
- A/B tested to improve over time
- Full system
VSL page and full funnel
VSL pages, checkout and automated nurture, run with Mac.
- VSL page with checkout or booking
- Retargeting and follow-up sequences
- Results tracked against ad spend
Enquiry forms, online quoting and website chat
Your website looks good, but the phone isn't ringing.
Lead capture turns visitors into enquiries. Every page makes it easy to call, ask a question or get a quote, and every enquiry reaches you straight away.
- Quick fix
Click-to-call and quote forms
Clear ways to get in touch, and one form that collects everything you need to quote.
- Call buttons that work on mobile
- Photos and job details included
- An instant alert to your phone
- Smart workflow
Smart forms, AI chatbot and price guides
Forms that adapt, an AI chatbot that answers questions and captures details, and calculators that give a ballpark price.
- Questions change by service
- An AI chatbot that answers and captures leads, day and night
- Price guides built from your rules
- Full system
A website that sells for you
Your website answers questions, qualifies visitors and follows them up, day and night.
- AI chat that answers and books
- Every lead qualified by Quinn
- Follow-up until they reply
Online stores, booking websites and payments
Customers can't book, buy or pay without calling you.
Online stores and booking websites let customers buy, book a time or pay an invoice whenever suits them. Good ecommerce website design makes buying easy, so sales come in while you're busy.
- Quick fix
Online booking
Customers book a time that suits them, straight into your calendar.
- Only shows times you're free
- Confirmations and reminders sent for you
- Easy to move or cancel
- Smart workflow
Online store
An online shop that makes your products easy to buy.
- Product pages that sell
- Secure checkout and payments
- Orders and stock in one place
- Full system
Sell, book and get paid in one place
Your store, bookings, deposits and invoices all run through one system.
- Deposits and invoices paid online
- Tilly takes bookings by phone and chat
- Every sale and booking on one dashboard
SEO website design, Google Business Profile and AI search
Nobody can find your website.
SEO website design means your site is built to be found. It loads fast on phones, is set up the way Google reads it, and is linked to your Google Business Profile and social pages, so AI search tools like ChatGPT can recommend you too.
- Quick fix
Google-ready launch
Your site set up properly for Google from the day it goes live.
- Titles, headings and page speed sorted
- Submitted to Google Search Console
- Google Business Profile linked
- Smart workflow
SEO, AIO and GEO
Built to show up in Google, in Google's AI answers and in tools like ChatGPT.
- Service and suburb pages
- Clear answers AI tools can quote
- Business details consistent everywhere
- Full system
Indy keeps you climbing
Your SEO manager works on your website, Google Business Profile and AI visibility every month, connected to your social media.
- Rankings and AI mentions tracked
- Google Business Profile kept active
- Content shared across your socials
Web apps, custom CRMs and client portals
You're running the business on spreadsheets and phone calls.
Web application development turns the way you work into an app that runs in a browser. It might be a custom CRM, a client portal, a booking system or a directory, set up around your process rather than someone else's.
- Quick fix
Client portal
A private login where customers see their job, documents and invoices.
- Job status and timeline
- Documents in one place
- Fewer "where are we up to?" calls
- Smart workflow
Custom CRM
A CRM that follows the way you sell and deliver.
- Your pipeline, your stages
- Connected to email, calendar and accounting
- Works on desktop and phone
- Full system
Your business system
Staff and client portals, CRM and dashboards in one web app.
- One login for the whole team
- Directories, bookings and records together
- Otto working inside it
Digital sign-in registers, compliance registers and vehicle logs
Paper sign-in sheets, logbooks and clipboards.
Field and compliance web apps replace the paper on site. Sign-ins, inductions, vehicle logbooks and checklists are done on a phone and saved to one record.
- Quick fix
Digital sign-in register
QR or NFC sign-in and sign-out from any phone.
- No app to download
- Time and location recorded
- A live list of who's on site
- Smart workflow
Compliance register
Inductions, SWMS sign-off and licences tracked in one place.
- Inductions done on a phone
- Expiry reminders for tickets and licences
- Audit-ready records
- Full system
Full compliance and operations system
One custom system that runs your site operations, with a dashboard for the office.
- Sign-ins, inductions and SWMS in one record
- Vehicle logs, pre-starts and timesheets connected
- An office dashboard across every site
Website maintenance and management
Nobody's looking after your website.
Website maintenance and management keeps your site running well and up to date. Edit it yourself, or send us the changes and we'll make them.
- Quick fix
Hosting and maintenance
We host your site, keep it secure and back it up.
- Hosting and security handled
- Updates and backups
- Your domain stays in your name
- Smart workflow
Monthly website management
Changes, new pages and improvements handled every month.
- Send us changes any time
- New pages and photos added
- Edit it yourself whenever you like
- Full system
Website, SEO and growth
Your website managed alongside your SEO and marketing.
- Monthly improvements for more enquiries
- Indy tracking your rankings
- One plain-English monthly report
How it works
We build it first. You only pay if you love it.
Most web design agencies want money upfront and hope you like the result. We do it the other way round. We talk about what you need, build your website and refine it with you. If you love it and want to take it on, you buy it. If you don't, you walk away and owe nothing. You'll know the price before we start, so there are no surprises.
Talk to us
A free chat about your business and what the site needs to do.
We build it
We design and build your website, at no cost to you.
Refine it together
Review the real thing, ask for changes and get it right.
Love it? Buy it
Happy with it? It's yours. If it's not right, you don't pay.
Launch and look after it
We handle the domain, hosting and Google setup, then keep the site maintained.
Bigger web apps, CRMs and portals are scoped with you first and quoted clearly before we start.
Questions
Frequently asked questions
How much does website design cost?
It depends on what your website needs to do. The main things that affect website design cost are the number of pages, how custom the design is, features like bookings, payments or online quoting, connections to your other systems, and ongoing hosting and care. We agree the price with you up front. For websites, we build first, and you only pay once you've seen it, refined it and decided to keep it. Bigger web apps get a free audit and a clear quote first.
Do I really only pay if I like it?
Yes. Unlike a typical web design agency, we build your website first and refine it with you. You only buy it if you want to take it on. If it's not right for you, you walk away and pay nothing.
Do I own my website and domain?
Yes. Your website and your domain belong to your business. We usually host and manage it for you, but it's yours.
Can I edit my website myself?
Yes. You can edit it yourself, or send us the changes and we'll take care of them. Most clients send them to us.
Can you build web apps like CRMs and portals?
Yes. Alongside web design and development, web application development is a big part of our work. We build custom CRMs, client portals, booking systems, directories, sign-in and compliance registers, vehicle logbooks and more.
Can you redesign my existing website?
Yes. A website redesign keeps what's already working, like your domain, content and Google rankings, and rebuilds the rest so it looks better and brings in more enquiries.
What's the difference between a website builder and a custom website?
A website builder for small business gives you a template to fill in yourself. A custom website is designed for your business and built to load fast and rank on Google. It can also connect to your bookings, quoting, CRM and follow-up, so the site earns its keep.
Do I need a website if I'm on Facebook and Google Maps?
Yes. Your social pages and Google Business Profile help people find you, but you don't control them, and they can't take quotes, bookings or payments the way your own site can. A website is the one place online that's fully yours, and it makes your Google profile and socials work harder.
Will my website show up on Google?
Every site we build is SEO-ready from day one. It's quick on phones and structured the way Google and AI search tools read it. Ranking takes time and nobody can guarantee page one. You start with the right foundations, and our local SEO services can take it further.
Who do you build websites for?
All sorts of Australian businesses. As a website development company, we build for tradies and service businesses, clinics, shops and online stores, professional firms, hospitality and more, from small business website design through to full web apps. If people need to find you, trust you or work with you online, we can build what you need.
Do you look after my website after it launches?
Yes. We offer website design and hosting together. After launch, we maintain and manage your site and handle changes, updates and improvements each month.
Show us what's holding your business back.
Tell us what you need. We'll build it first, so you see it before you pay.
30 minutes · No jargon · No obligation